This stage what you need to do is to provide

When you understand the issue and how you can solve it, it becomes much easier for you to explain why you’re needed and therefore boost your sales overall. Even if this person is not aware it has a problem, by presenting it before him or her, you can initiate the buying cycle. 2. Research—Search For Information Once the prospect understands the problem, he or she will go out there to search for the solution. Example: if someone is tired of washing clothes by hand, this person will look for a laundry machine or if someone has friends who all wear Vans shoes, he or she will most likely want to buy Vans shoes as well. People can find this solution via “know sources” (e.g. a shopping street), ask friends or search online (e.g. googling it). How do you leverage this phase.

You establish yourself as a leader or authority in this space. If everyone understands you’re the expert for this issue, people will come to you naturally. How to establish yourself: Have Google AdWords campaigns Facebook Ads, particularly brand awareness Search Engine Optimisation Israel phone number list Content marketing Significant partnerships and sponsorships Excellent reviews Be present and share engaging content on social media Professional website Overall, good reputation (word-to-mouth) 3. Evaluation Of Alternatives Even if you use the perfect logo, the right colours and convey the right message, it doesn’t mean you will actually sell anything.

Now more than ever customers have accessibility to various tools to pick out the right product or the right price. Here starts the comparison. as much relevant information and display your unique selling points. You can even include the comparison right on your website, so the customer doesn’t need to it him- or herself. It’s not needed to keep a close watch on your competitors, but it’s good to know what is going on in the market. Use your Google Analytics to see where your visitors are coming from, which could provide a valuable nugget of wisdom.