If you're like me, you've been revisiting Pinterest much more recently for quarantine cooking recipes, DIY home projects, decor updates, arts and crafts – the list goes on. In the middle of my recipe dive, I saw tons of Pinterest video ads and realized how Photo Background Removing effective this format is for the platform. Pinterest Video Ad Example Personally, if I was doing social advertising for a B2C business right now, I would absolutely invest in video ads on Pinterest. That's why today I'm going to walk you through a quick and easy cheat sheet for Pinterest video ads. Here's what we'll cover: Why Use Pinterest Video Ads. How to set up video ads on Pinterest. How to format your Pinterest video ads for the best results. What content works best in Pinterest video ads. Why should you use Photo Background Removing Pinterest Video Ads? In short? Because they are effective. Pinterest video ads are embedded into the feed to appear alongside organic pins.
Ads are available in standard or maximum width sizes, which are the same height as a typical Pin, but can be as wide as a double column on mobile. Ads start playing automatically when they arrive in a user's home feed, and they can be seen Photo Background Removing in a larger view, replayed, or played with sound. Pinterest feed example Here are some other reasons why you should use Pinterest video ads : Reach: 367 million people use Pinterest every month. The highly-intended, ready-to-buy audience: 98% of Pinners say they've tried new things they've found on the platform, and 85% use Pinterest as a resource when starting a new project. The Opportunity: Earned media is a big player for Photo Background Removing Pinterest, especially for well-crafted Pins and content. That means *free* branding, traffic, and conversions because Pinterest users are highly intentional .
Now that we know why, let's talk about how. How to Set Up Pinterest Video Ads If you're already running ad campaigns on Pinterest, setting up video ads isn't all that different. But if you're new to the platform, you'll need to set up a business account Photo Background Removing to access the ad manager and analytics. You can set it up from scratch or convert an existing personal account. Once your account is set up, select Create Listing to begin. If you already have pins for your business that happen to be videos, you're in luck! You can simply select them, add them to a campaign and press OK. If you're starting your account from scratch, you'll need to add your own content to get things Photo Background Removing moving. Like any other Promoted Pin , you can upload content one at a time or all at once using the bulk editor. You'll need to add billing information before any of your ads can go live.