He is the one who talks to her and knows her strengths and weaknesses. Human contact will give you an important added value, beyond the data. SEARCH EXTERNALLY In addition to your data and the experience of the sales team, you should check external sources such as LinkedIn groups or social networks where your client usually spends time. Also don't leave out the most popular blog articles, webinars or resources, as they will allow you to see what content they are looking for. If you don't have customers yet, you can go to your competitor's pages, social networks and blogs and find out who is commenting. Find out who they are, what blogs they have and learn.
In addition, you can search for your clients and the audience that you would be interested in having. Write down what they like, who they follow and what they share. Step 3: Pinpoint the key points You have already compiled all the information you need: the time has whatsapp list come to profile your buyer person . All information is useful, but approach the data in a way that answers the questions you have asked yourself during phase 1.
As soon as you answer all the questions about your personal situation, goals and objectives, it generates an interaction between your buyer person and your product. Point out the possible reticence that separates your client from your proposal and find the opportunities that can lead you to solve their needs . In this phase you must be clear about your strengths and weaknesses to define the strategy. Step 4: Build your buyer persona Design a fictitious portrait of your ideal client with a clear and practical format, understandable for your team and for the rest of the company. Give the person a name, present the data in an orderly manner and determine, with accuracy and clear ideas, how your buyer persona is going to develop in your Conversion funnel .