Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their Special leads communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a Special leads scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor.
Prove How Marketing Contributes to Business Growth With marketing Special leads being seen as a cost center, it’s critical for you to understand how the dollars you spend translate into revenue growth. While you may be able to justify net-negative ROI in the short run, your marketing efforts need to result in positive ROI in the long run. However, one of the largest challenges that marketers face Special leads is determining how to properly attribute revenue across Special leads marketing activities. You should measure your campaign performance based on two factors:
Did your efforts produce the desired outcomes? Did the outcome justify the Special leads resources required to deliver on the objective? First-touch attribution identifies which programs are delivering the most new names and last-touch attribution identifies the final call-to-action that helped push the conversion over the finish line, but most marketing activities that influence the overall Special leads buying decision are distributed across multiple points in time. Healthy reporting requires multi-touch attribution,