Appropriate approach at the beginning will allow

However, the biggest differences lie in the details, in particular those related to customer service or affecting the credibility of the store. Foreign customers are often sensitive to the country from which a given store or brand comes from. Unfortunately, Polish companies may lose out if they do not adapt to their needs. That is why it is worth considering the need to employ an employee to operate a store on a foreign market, as well as use payment methods known to consumers or courier companies.

In addition, a company registered in a given country can further strengthen our credibility on the foreign market. Each element that will have a strong impact on overcoming the language barrier will have a positive impact on the image of the store and will build brand france phone number list credibility. to avoid cultural barriers or unjustified prejudices, which later may be difficult to change. A special approach can be encountered when opening a store in the Czech Republic or on the German market, where Polish activities do not always inspire confidence.

When it comes to how to use the Internet, there are also strategic differences in behavior here. The Czechs willingly use their native Seznam search engine. Therefore, activities in this country should focus not only on Google Ads , but also on Sklik, which is its counterpart. Despite the fact that Seznam's market share is about 10% of what Google takes, the users we acquire from it often have a completely different level of engagement.